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9th June 2008 Mirago trial Telecom platform Mirago today confirmed they have been running successful commercial trials of a new pay per call offering based on their own technology. The trial, involving several high profile media brands, has resulted in the delivery of highly qualified sales enquiries to the participants’ sales centers. The trial participants have confirmed that the call volumes were of viable volumes and of excellent quality. The Mirago telecom platform will be rolled out via its White Label partners as a general commercial offering later this year. It can be easily integrated within the advertiser management interface of existing Mirago media implementations. Philippe Preget, CTO of Mirago, commented: “Our Telecom platform is based adjacent to the main Telecom/Internet backbone in Docklands and as with our media platform offers high performance, scalability and resilience. Our technical team have been working on this project for some time and it is always fulfilling to see the culmination of a successful commercial trial”. About Mirago Mirago Plc is a European technology company providing organic search, performance advertising and contextual technology for media companies. Commencing as a research project in 1997, Mirago was established as an independent company in 2000. All software is developed in-house, supported by a team with a background in providing sophisticated data management solutions. During the last decade, Mirago has been at the forefront of innovation within the PPC sector, implementing a number of industry 'firsts' in its products, such as day parting and traffic source selection. The technology solutions provided to partners are proven and highly scaleable, as the platform currently processes in excess of one billion search and contextual requests per month, via a partner network spanning five European countries. As well as providing the platform, technology partners can utilise Mirago's experienced account management teams in the UK, France and Germany, which specialise in the paid performance sector and are highly proficient in helping advertisers to optimise their online campaigns. |
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